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Fleet Feet Cleveland Named Official Training Partner for the Rite Aid Cleveland Half Marathon and 10K Races

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Fleet Feet Cleveland Named Official Training Partner
for the Rite Aid Cleveland Half Marathon and 10K Races

15-Week “Cleveland Marathon Rockers” Training Program Kicks Off Feb. 1;
Informational Meeting, Jan. 25

 

CLEVELAND, OHIO – (Jan. 25, 2012)– Fleet Feet Sports Cleveland, the premier running, walking and multi-sport store serving the Cleveland area with two locations, announced today the company was chosen to be the sole training partner for participants in the annual Rite Aid Cleveland Marathon’s half marathon and 10K distances. The official name of the training program is the Cleveland Marathon Rockers program.

“We are thrilled to be chosen for our expertise in training people interested in running the Cleveland Marathon Half Marathon and 10K,” said Jody Herzog, owner of Fleet Feet Sports Cleveland. “The participants in our past running training programs have been very pleased with the results, and we are eager to help people tackle the specific 10K and Half Marathon distances. It is even more of an honor to do the Cleveland Marathon Rockers program for our home town.”

“Fleet Feet Sports Cleveland has shown leadership and high quality in its running training programs, and we are very excited to have them on board,” said Jack Staph, Executive Race Director of the Rite Aid Cleveland Marathon. “Entering our Half Marathon and 10K races with the expert guidance of Fleet Feet Sports will help runners have greater success – and greater fun – when they participate in our events this May.” 

The Cleveland Marathon Rockers program will consist of two weekly trainer-led runs, five clinics and a complete monthly training schedule. An informational meeting with details on the the Cleveland Marathon Rockers program will be held at the Fleet Feet Sports Northfield location on Wednesday, Jan. 25 at 6:30 p.m.; the Program itself kicks off on Monday, Feb 1.

The Rite Aid Cleveland Marathon, celebrating its 35th annual running, offers the following opportunities for people to participate in the event: full marathon, half marathon, 10K, full marathon walking division, half marathon walking division, 10K walking division, 5K (run or walk) and Kids’ Run.  The events take place May 19 and 20, 2012. To register for any of the events, or learn more, visit www.clevelandmarathon.com.

 

About Fleet Feet Cleveland
Fleet Feet Sports Cleveland consists of running, walking, fitness, and multi-sport specialty shops serving Northeast Ohio with two locations: Northfield and Pepper Pike. The stores are owned and operated by the husband and wife team of Jody and Heather Herzog, who as accomplished athletes themselves, lend a unique expertise in helping customers meet their fitness goals. The Herzogs, as well as the experienced Fleet Feet Sports staff, represent years of competing in a wide variety of sports that have given them a deep understanding of both the beginner’s and the expert’s needs and desires. Their vision is to provide the best support for everyone pursuing a healthier lifestyle, whether it is running to win -- or just walking the dog. For more information, please visit www.fleetfeetcleveland.com

 

Contact:

Stacy Rhea
Director, Markrting and PR
stacy@fleetfeetcleveland.com
Cell: 216-534-2834 
Northfield: 330-908-3234 
Pepper Pike: 216-464-3234 

Why We Don't Use a Foot Scanner

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Written by: Stephanie Blozey, Fleet Feet Sports West Hartford, CT

Many people wonder why we don't use a "foot scanner" that you can step on to determine what shoe or insole is right for you. These computerized scanners, which are being installed in drug stores and superstores, show your foot's pressure points and arch type. It's a fancy way of doing the "Wet Test": wet your feet and stand on a surface, like a brown paper bag, that leaves a visible footprint. The wider the band that connects your heel and ball, the lower the arch you have.

Your arch type effects your biomechanics and is an important component of choosing the right shoe for your foot, but it is only part of the FIT story since at least 20% of people's arches act differently than they "should". Here at Fleet Feet Sports, our FIT Process has three main components that help us define your foot and make the best shoe recommendations for you: foot morphology, biomechanical assessment and "other".

Foot morphology is a fancy way of saying that we analyze your foot size, shape and arch type. This is done by visually looking at the foot statically and dynamically (important since you are in motion when you run!) and taking multiple measurements with an old-fashioned Brannock device. This helps us to choose the right size shoe and shoe brand since each shoe company fits a certain shaped foot better. That is why your friend may swear by his Asics shoes, but they cause you pain.

Next, we examine your biomechanics by determining your arch flexibility and doing a gait analysis (either watching you walk barefoot or with our video gait analysis software). This tells us if you overpronate, supinate or are naturally efficient which in turn, governs what type of shoe (neutral, stability or motion control) you need, as well as the curvature of your shoe's last. Key here is arch flexibility since a rigid arch needs extra cushioning to help attenuate the shock produced when the foot hits the ground at forces of 2-4 times body weight. Whereas, a flexible arch disperses shock better, but all that flexibility in the mid and fore foot can cause overpronation which stresses and torques your feet, shins, knees, hips and back causing its own host of problems.

Finally, we take other special considerations into account like your gender, weight, training surface, weekly mileage, injury status, orthotics and structural deviations in the foot like bunions and extra bones. We put all this data together and bring out 2-3 pairs of shoes that we think will fit you best. Don't be surprised if one of those first shoes feels amazing - it means that we did our job right!

When you think about it, the foot is a marvelous structure. It has 28 bones (including the sesmoids), 33 joints, 112 ligaments, plus tendons, nerves and blood vessels that work in unison to support, balance and propel your body. No two feet are exactly the same nor do they always fit into a specific category. Don't cheat your feet and let a computer scan recommend an orthotic or running shoe for you. An injury is going to cost you a lot more, monetarily and mentally, than a good pair of shoes. Invest in your feet. Let our Fit Professionals teach you about your feet and help you find the perfect fit. We guaranteed it!

Tom Raynor Inducted Into NSGA Hall Of Fame

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The CEO of Fleet Feet, Incorporated, Tom Raynor, will be inducted into the National Sporting Goods Association (NSGA) Hall of Fame at a ceremony tomorrow, during the 47th Annual NSGA Management Conference.  The NSGA has honored Sporting Goods leaders since 1956 but this year’s inductees bring the total number of Hall of Famers to only 150.